What to Look for in Your Custom Mail Services Provider

Adding a new provider to your marketing strategy can be difficult, especially if it’s your first time incorporating their services. How do you know they’re the best option? There are three main traits you should look for when considering your first custom mail services company: service expertise, quality products, and attentive customer support.

Expertise in a range of services

Perhaps the most important factor of a trustworthy mail services provider is their experience. Look through their offerings and service descriptions. Do they sound knowledgeable and confident in their abilities? Do they offer NCOAlink services that update your mailing lists when customers file permanent change-of-address records with the USPS?

It’s helpful to know exactly what services you need, so you can prioritize your choice of providers. Some providers are more specialized in the printing and mailing aspect than graphic design. If you have your own graphic designer or are more concerned with targeted mailing lists, low prices, and quick turnaround, look for a variety of services in those categories.

Quality products

Does the mail services provider you’re considering have an online portfolio of samples? If not, do they allow potential clients to stop by and view sample products? Custom mail services can run a high price if they play a major role in your marketing strategy. Don’t take a chance on a company if you can’t confirm the quality before purchasing a service package.

Another sign of quality is if the provider has been in business for a long time and has long-lasting relationships with clients. Also confirm that the provider has functional equipment, trained staff members, and a reasonable turnaround time. If the provider is confident in their services, they won’t hesitate to share information about their expertise and examples of successful direct mail campaigns.

Attentive customer service

Your mail services company should have a dedicated account manager or support team for you to contact. If your provider is a large company, they’ll likely have a live chat and phone/email support. If you have an account manager, they should be responsive and always have a finger on the pulse of your campaign.

Whether working with a support team or account manager, you should be notified immediately of changes to your campaign status. If equipment malfunctions, the power shorts out, or another untimely event affects your campaign, you shouldn’t wait several days to find out. To feel out if a provider is a reliable communicator, you could look at non-affiliated reviews. A large list of current clients is also a sign of good communication.